Mission, vision and values


Being a benchmark worldwide for innovation, performance and quality in sports which require a high level of competitiveness. Delivering products safely as well as offering services of great value generating a feeling of satisfaction in our customers, partners and suppliers.


Increasing the participation of the Guga Ribas Company in the Action Shooting industry, consolidating the brand’s global recognition as an icon of excellence.


  • Ethics
  • Pioneering without paradigms
  • Pro-activity with responsibility;
  • Commitment and partnership (with the entire value chain);
  • Sustainability.